Genuine Brands
Demonstrate Your Brand Excellence Every Day Demonstrate Your Brand Excellence Every Day
Demonstrate Your Brand Excellence Every Day
Delivering on Your Promise Delivering on Your Promise
Delivering on Your Promise
Provide A Distinctive Experience Provide A Distinctive Experience
Provide A Distinctive Experience

Create The BrandPromise for Your Company

Imagine a world where organizations are dedicated to keeping their Promises to their customers… to all of their stakeholders. BrandStrategy™ was founded in 1992 on the premise that a brand is more than a word or a logo. We introduced the BrandMindset® philosophy, discipline and processes that, when applied correctly, produce Genuine Brands. Genuine Brands make distinctive Promises to their customers and are passionate about exceeding customers’ expectations. The Promise commitment is intended to communicate a genuine and positive expectation of distinctive functional and emotional benefits.

Duane Knapp is the BrandPromise Expert

Organizations from around the world have sought out BrandStrategy to help them create a BrandPromise Covenant and enhance their brand equity. We have advised over 400 brands worldwide including corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success.Our clients use our proprietary BrandPromise Science to enhance hundreds of millions of their customers’ experiences everyday in 50 countries worldwide.

brand-promise-bookBrand expert, popular speaker, and CEO advisor Duane Knapp presents The BrandPromise, his secret formula for becoming a brand that delivers on its Promise – how to make the right Promise, how to keep it, and how fulfilling your BrandPromise commitment will transform your organization into a “one-of-a-kind” brand that people admire, trust and support for years to come.  The BrandPromise, published in 2008 by McGraw-Hill, is Knapp’s follow up to the internationally successful BrandMindset and The Destination BrandScience™ books. He has since published Global Destination BrandScience, endorsed by the Destination Marketing Association International.

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