Videos | BrandStrategy.com | DuaneEKnapp.com | Contact Us
|
"Your unique ability to inspire and engage everyone from the executive team to sales staff will have a lasting effect on our company. Your guidance and encouragement helped us develop a Brand Promise for the Sunkist brand that became an immediate guiding principle in the way we approached our business." -Robert Verloop, Vice President Marketing & Sales Promotion, Sunkist Duane Knapp is President of BrandStrategy, Inc. which advises leading brands worldwide including corporations, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success. He is recognized as the authority on building Genuine Brands and has been a senior executive officer with Westin Hotels, Holiday Corporation (Holiday Inn, Holiday Club, Residence Inn, Perkins Family Restaurants), The Promus Companies (Embassy Suites, Hampton Inn, Homewood Suites, Harrah’s Casinos), and Cinnabon World Famous Cinnamon Rolls as well as a member of many boards of directors. Duane Knapp's BrandPromise philosophy is highly acclaimed and has been extensively referenced and quoted in hundreds of publications and books. 
|
For the first time, this world-famous inspirational training is available at your convenience! Making and Keeping the Promise that Guarantees Success! The BrandPromise Philosophy If you’ve enjoyed a Cinnabon, Sunkist citrus, or Ketel One cocktail been a guest at a Westin, Homewood Suites, Embassy Suites
or Hampton Inn hotel or visited Vancouver, British Columbia, Napa Valley or Santa Monica or shopped at Bloomingdale's or used a Targus
computer accessory, you’ve experienced the power of our proprietary “promise” philosophy.
Thinking like a brand requires a different mindset, perspective and approach than just business as usual. The BrandPromise® Commitment is the key to this different approach and is absolutely fundamental to creating, developing or enhancing a new or existing Genuine Brand. A promise is written to define the intended functional and emotional benefits from the customer's point of view after experiencing an organization’s products and services. Because it incorporates the customer’s viewpoint, a promise is distinctly different from a business’s mission or vision statement. Mission and vision statements generally represent what an organization or company wants to be or do. The promise represents an organization’s commitment to its customers and how it wants them to feel. Delivering on an organization’s promise is critical to long term brand success
Customers develop their perception of value through a subjective feeling as a result of comparing the brand's product and service
offerings with those of its competitors based on his or her own needs, preferences, buying behavior and characteristics. Thus, a
customer’s perception of value constantly changes. Consequently, the brand's ability to deliver value and delight customers is
deeply rooted in the promise. Growth comes from serving customers better (not bigger) and concentrating on the brand's distinctive
competence.
BrandStrategy, Inc. has trained thousands of executives, board members and front-line associates worldwide. BrandPromise Training Curriculum BrandPromise Symposium Outline
For more information including pricing and available dates, please contact us: Email: dknapp@brandstrategy.com Phone: 360-293-8810 |
