Brand expert, popular speaker, and CEO advisor Duane Knapp presents the

BrandPromise® book, his secret formula for becoming a brand that delivers on

its promise - how to make the right promise, how to keep it, and how fulfilling

your BrandPromise commitment will transform your organization into a

"one-of-a-kind" brand that people admire, trust and support for years to come.

The BrandPromise book, published by McGraw-Hill in 2008, is Knapp's

follow up to the internationally successful BrandMindset and

The Destination BrandScience™ books.

Imagine a world where organizations are dedicated to keeping their promises to

their customers... in fact to all of their stakeholders. BrandStrategy™ was founded in 1992

on the premise that a brand is more than a word or a logo, we introduced the BrandMindset®

philosophy, discipline and processes that, when applied correctly, produce Genuine Brands. Genuine Brands make distinctive promises to their customers' and are obsessed with exceeding customers expectations.

Organizations from around the world have sought out BrandStrategy to help them create a BrandPromise Covenant and enhance their brand equity. We have advised over 325 brands worldwide including corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success.